ENMA
6020:
Course
Description
Growth
has become a primary objective for many organizations, and innovation is widely
recognized as a key driver of growth.
Technology innovation continues to improve the functionality,
performance, quality, and reliability of products and services, while
significantly reducing cost.
Simultaneously, intensifying global competition is putting stress on the
resources (primarily people and funding) responsible for generating technology
innovation.
To cope
with the constant pressure on technical resources to do more with less,
organizations must continuously improve their ability to identify, evaluate,
and prioritizing technology development projects and their processes for
transferring technology into products and services. The purpose of this course is to outline an
effective approach to engineering
innovation and entrepreneurship which optimizes technology
development and commercialization resource utilization. The course covers six critical areas:
1.
Scenario planning:
How to create a strategic context for engineering entrepreneurship and
innovation.
2.
Voice-of-the-customer inputs: How to establish a firm
customer-oriented foundation for engineering entrepreneurship and innovation.
3.
Issues-based information systems:
How to systematically map key problems and solutions associated with
customer needs.
4.
New concept ideation: How to identify breakthrough
innovation opportunities.
5.
Intellectual property generation
and protection:
How to transfer technology and generate sustainable competitive advantage.
6.
Technology roadmapping: How to define and communicate
the direction and impact of your technology development initiatives.
7.
Core technology identification:
How to identify technology needs linked to technology commercialization.